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What Is Rank Tracking? Why Should You Track Rankings?

rank tracking

What Is Rank Tracking? Why Should You Track Rankings?

What is rank tracking, and how do you benefit from using it in your SEO-campaigns? Keep reading to find-out the answers to both of those questions.

You might be familiarized with the idea of website improvement (SEO). Web optimization is an advertising technique zeroed in getting your web content to rank high in important Google list items. The thought is that when your webpage positions high in look, you acquire web traffic.

Be that as it may, nobody needs to run an SEO crusade while being absolutely in obscurity concerning how it’s performing. It’s essential to follow important measurements and dissect the information to decide how your missions perform and how you can further develop them. A piece of that interaction is rank following.

What is Rank-Tracking?

Rank-tracking refers to the process of keeping up with your website’s search rankings in Google. You can use rank-tracking to help you learn:

  • Which web pages to rank.
  • Which keywords do your pages rank for in search results.
  • How high do your pages-rank?
  • Which pages recently changed position in search-results?

When you perform the rank following, check Google rankings often to stay aware of any progressions to the information.

Why should we track rankings?

There is more than one-answer to that question, so keep-reading to find out.

Here are three reasons to check Google-rankings for your website.

1. To more readily upgrade your SEO:

The first reason for track-rankings is to allow you to improve your-SEO.

Suppose you are a gadgets store that attempted to rank for the watchword “hardware fix administrations.” Ideally, you’re positioning high for that catchphrase in Google. In any-case, if you are not, you want to know so you can re-optimize the page.

The only way to know if you are not ranking high enough is to track your rankings. Rank-tracking lets you see how high or low your rankings are to improve your pages and boost your rankings.

2. To see the impact of rankings on-site traffic.

Another purpose of tracking your rankings is to see how your rankings impact the traffic coming into your site. Not all keywords are equal. Some will drive more-traffic than others.

For example, let’s say you write a page on pest control tips. You use it to target the keyword, e.g., “website KPIs,” and disperse that keyword all over the-page.

But when you track your rankings, you find-that the page is earning more-traffic from a different keyword, “website KPIs,” which only appears once on the page. That tells you that “website KPIs” is a more-effective keyword to target.


From there, you would know to re-optimize your page to focus more heavily on targeting that keyword. You could also integrate “website KPIs” more heavily into the piece, so you’ll rank better for that keyword, too.

3. To see your competitor’s performance.

The third important benefit to tracking-search rankings is that it enables you to see your competitor’s performance. Following your rankings is valuable; however, you can see where your rivals rank and for which watchwords.

Following contender, positioning shows you where you want to move along. You don’t need your rivals beating you in rankings, so you’ll need to realize which searches to advance for and which catchphrases to target.

By following your rivals’ rankings, you can figure out how to exploit their weak points and outflank them.

How can you check Google-rankings?

Here are three methods for tracking Google rankings:

1. Google search-results:

The simplest way to check Google-rankings is to go right to the source of the search results. If you are looking for a quick and easy way to check on a particular keyword ranking, this is a good method to search for the keyword you want or look where your page ranks.

Keep in mind that this way is only good for an individual keyword here or there. This is not the way to go if you are trying to get a comprehensive grasp of your site’s overall rankings.


Moreover, be aware that Google rankings are affected by personalization; they will change based on your browser history to better suit your attentiveness. So, if you want a more-objective look at the rankings, use a different browser or private-incognito mode.

2. Google Search Console:

Google Search Console focuses on your rankings more comprehensively than standard Google-search. In Search-Console, you can view more than just the current ranking of a page; you can see the progress it has made over time.


It means you can see if a page goes up, down, or stays in the same place. Moreover, Search Console will give you information on average click-through rate (CTR), total-clicks, and more. You can set different filters to refine the information you view. 

3. Rank tracking-tools:

The third alternative is to use a tool specifically built for tracking search rankings. There are numerous options available online, including:



These apparatuses permit you to see progressed measurements connected with your rankings, including bits of knowledge into what those rankings mean for your site traffic.

You also do not have to do too much manual work; you can input data and let your tool run in the background. For example, Ahrefs will automatically keep track of your rankings and send you updates.


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