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What Are Different Types of SEO?

types of seo

What Are Different Types of SEO?

You’ve landed at the right place if you are looking for different SEO types. More than 50 per cent of website-traffic comes from organic search? With search driving such a large-percentage of traffic, businesses need to take steps to help their sites rank well in search results, which is precisely what search engine optimization (SEO) does. Depending on your company’s needs, you might want to use different kinds of SEO.

What are the different types of SEO? This article will go through the main types of SEO and when you might want to use each one. 

What is SEO (Search Engine Optimization)?

SEO (Search Engine Optimization) is a set of techniques used to increase the quality and quantity of traffic to a website from organic-search results. SEO-strategies help websites rank well in search results for relevant-keywords.

For example, here are some top results for searching “where to buy-hiking boots.” If your business sells hiking-boots, you might optimize your site to help it show-up on this SERP (search-engine results-page).

hiking-boots-search-results

Types of SEO (Search Engine Optimization)

There are several types of SEO-strategies:

  • On-page-SEO
  • Off-page-SEO
  • Technical-SEO
  • Local-SEO
  • Enterprise-SEO

Let’s see at these different types of SEO-strategies!

1. On-page-SEO

On-page-SEO is one of the main types of Search Engine Optimization (SEO). Because it refers to optimizing-elements on your website. that you can control-directly.

So, you should employ on-page-SEO techniques on your-website if you want your site to appear in relevant search-results.

Some elements of your-website you can optimize as part of on-page-SEO include:

  • URLs: 

So, each page’s web-address should briefly describe its content and include a relevant-keyword.

  • Title tags: 

Your titles should-be descriptive and contain keywords. In addition, they should entice-readers to click on your articles.

music-theory-title-tag

  • Meta descriptions: 

Meta-descriptions describe the content of your page in around 160-characters or fewer and appear below your title in search-results.

music-theory-meta-description

  • Alt tags: 

These describe the contents of your images so-that clients and search-engines can understand them better.

  • Heading tags: 

Heading-tags separate your content into sections and are an-excellent place to insert-related keywords.

  • Internal links: 

Connecting your site’s pages with links helps clients and search-engines find them. It also helps you improve-the-authoritativeness of new-pages, boosting their rankings.

  • Content: 

The content on your-site should-be relevant and helpful to your audience. It should also contain relevant keywords and features, such as multimedia-elements.

  • Navigation: 

Your site should-be easy to navigate so that clients can find what they-need and want to stay on your site. If visitors often-leave your site shortly after arriving, your rankings may-suffer.

  • Design: 

An-unprofessional or unappealing-design can cause clients to leave your website, hurting your rankings. It would help if you had a modern, clean, and professional design to keep leads engaged and improve rankings.

A few examples of on-page-SEO-techniques are:

  • Creating-content that appeals to your customers’ interests and includes relevant-keywords.
  • Including keywords in elements such as your title tags, URLs, and heading-tags.
  • And simplifying your site-navigation to make it more-user-friendly.
  • Improving your website’s-design so that your site easy to use

2. Off-page-SEO

This type of SEO includes factors outside your website that you don’t control-directly. The most notable off-page-SEO tactic is earning-backlinks.

Backlinks are links to your site from other-websites. Google uses the quality and quantity of links to your site to determine its reputability and relevancy, impacting search result rankings. Backlinks also help Google-find pages on your site and crawl and index-them.

There are 3 main types of links to consider:

  • Natural-links: 

When other-sites find your content on their-own and link to it, you gain a natural-link.

  • Built-links:

You gain built-links when you promote your content to someone, and they then link to it.

  • Created-links: 

You place created-links on other pages, such as press release or directories, yourself. This strategy isn’t recommended, as search-engines may consider-it-spammy.

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So, off-page-SEO focuses on increasing the quality and quantity of natural and built-links to your site. Some off-page-SEO techniques include:

  • Creating highly linkable-content, such as infographics and guides.
  • Reaching-out to bloggers and suggesting-they link to your content in a-post
  • Sharing your content on social-media to help it gain traction.

3. Technical-SEO

It target on backend-website. It focuses on helping search-engines understand and crawl your website, but it also improves the client experience.

So it makes sure that search-engines index your site and helps you make the-most of your on-page and off-page-SEO. Some examples of technical-SEO improvements are:

  • Speeding-up your site: 

Google uses page-speed as a ranking factor, and a faster page provides a better client experience. Improving your page-speed may include compressing your images, cleaning up your code, and using browser-caching.

  • Updating your robots.txt-file

Your txt-file tells search engine–crawlers which parts of your site not to index and crawl. Making sure your robots.txt-file is blocking the right pages is a must.

  • Creating an XML-sitemap

An XML-sitemap helps search-engines crawl your site more quickly and create accurate-indexes of your site.

  • Dealing with duplicate-content

Having duplicate-content on your site can hurt your rankings. A canonical-tag tells Google which-version of a page is the original, and a 301-redirect lets you direct-traffic from one-URL to another.

  • Using responsive-design

It makes sure that your site displays correctly on mobile-devices or other various devices.

4.Local-SEO

The local-SEO technique focus on searches that relate to specific locations, especially the searcher’s local-area. They help your business rank-well for searches that contain phrases such as “near-me” and searches including the names of regions, cities, or other areas. For example, if you run a pizza-shop, local-SEO can help you show-up in local 3-packs on Google search results pages.

For example:

pizza-shop-local-three-pack

Local SEO techniques are:

  • Make content connected with your area and remember area exact keywords for your substance.
  • Empowering clients to survey your business on the web and answer posted audits.

5. Enterprise-SEO

Enterprise-SEO shares many goals with traditional SEO but is tailored to the needs of large websites. 

How is SEO for large sites? The distinction between enterprise SEO and standard SEO is that enterprise SEO centers around high-contest, short-tail keywords.

Short-tail keywords are typically only 1 or 2 words long and more generic than long-tail keywords. 

For instance, “reasonable Windows business-PC” is a long-tail keyword, while “PC” is a short-tail-keyword. “PC” has a higher search volume and is harder to rank than “reasonable Windows business-PC”.

Smaller-sites typically go after long-tail keywords that are easy to rank for and target. However, once you rank for a substantial amount of them, the best-way to improve your SEO and grow your site is to go after highly competitive short-tail keywords.
While enterprise SEO involves a considerable lot of similar procedures as traditional SEO, some of these strategies are:

  • Make content that focuses on short-tail keywords valuable to your industry and goal.
  • Use competitive keywords across your site.

Learn more about SEO with Digiscap

To learn more about our SEO-servicescontact us today or call us at +(92) 301 0599631 to speak with a strategist!

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