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How To Make a Social Media Marketing Portfolio

social media marketing portfolio

How To Make a Social Media Marketing Portfolio

Are you looking for how to make a social media marketing portfolio, you’ve landed at the right place. Ok, how circumstances are different. Exhibiting a social media marketing portfolio may, at times, put on a show of being a test; it’s anything but a customary portfolio-kind of a show like a photographic artist or visual planner could have. Yet, it’s certainly feasible.
Utilizing this new knowledge, there are a few things I would change to work on the models beneath. Nonetheless, it’s still beautiful, similar to a bit of outing down Memory Lane, when you pause for a minute to think back and understand that you must have loads of fun with your work.

How To Make a Social Media Marketing Portfolio

Step 1: Prepare

In the same way, you would put together an award show entry; you have two very important things to do. First of all, PREPARE. Be prepared to represent goals and data (and strategy or tactics). 

Step 2: Get Permission

Secondly, don’t mess around: get PERMISSION. Before you take any information or asset, check with your client or boss and confirm you will not be violating any contracts by accessing this information for personal or business gain. Most people don’t mind, but the larger and more regulated the business, it’s a good idea to get this permission and — better yet — in writing. I might sound paranoid, but the more official documentation for things like this, the better. (Aside from protecting yourself legally, it’s also common decency, right?)

Step 3: Gather Available Assets

Keep copies of the reports and as many exact numbers as possible as you go through each project. Grab screenshots of posts. Keep a work journal. You might want to revisit your data to create a case study or present your findings in a new way. Over time, there are many opportunities to repurpose your content, so make sure you have as many things in your arsenal as possible. 

  • Any available graphics assets
  • Analytics reports 
  • Advertising reports
  • Sales data
  • Proprietary campaign goals and results
  • Positive (and negative) client feedback and other testimonials


That said, even many things are public. If you use any of the examples below, double-check to make sure you are citing your sources properly and applying appropriate attribution.

  • Writing samples
  • Screenshots of social media posts
  • Public social media channel design
  • Publicly deployed emails

Step 4: Identify Your Portfolio Format

Keeping emotional appeal in mind, try and decide the best format to tell the story of the project you are presenting. Unlike award shows, you are not limited to 5 images and a spot for a link. Get creative and try several versions. 

Before & After

Pretty basic but excellent for showcasing visual improvements. 


Take advantage and create a video with a song or, even better — your voice as narration over it. There are ways to do that with anything from iMovie to your iPhone. Get creative!

Blog post

Write an article. It’s a pretty limitless way to incorporate your assets, and you can link back to it.


The method of choice is pictured below. Don’t think this is passé, oh no no, this is classic. Download this as a pdf and print it out, add it to Slideshare, then take that link and embed it into blog posts (like this), put it on your LinkedIn profile, share it to email and social media. Depending on your presentation format and design, you could even section off the pages and repurpose them for social media posts…


You might need a little design talent for this, but an infographic can be a unique way to showcase a data-rich project.

Step 5: Define Your Marketing Portfolio Content

Keeping storytelling in mind, you want to set the reader up, so they know where this is going.

Tip: Use an explanative title and keywords. Incorporate descriptive language, but be concise. 

Buffer recommends a few structures to get your creative juices flowing below. 

Freytag’s Pyramid: Five-Act Structure

  • Exposition: Introduce important background information
  • Rising action: Tell a series of events to build up to the climax
  • Climax: Turn the story around (usually the most exciting part of the story)
  • Falling action: Continue the action from the climax
  • Dénouement: Ending the story with a resolution

Simon Sinek’s Golden Circle

  • Why — Why the company exists
  • How — How the company fulfils its Why
  • What — What the company does to perform its Why

Dale Carnegie’s Magic Formula

  • Incident — Share a relevant, personal experience
  • Action — Describe the specific action taken to solve or prevent a problem
  • Benefit — State the help of the action

Step 6: Distribute Your Marketing Portfolio

Who would like to see this? Clients? Professional associations? Now that you’ve created this valuable personal asset don’t let it go to waste. Add it to your website, LinkedIn page, Google+ and YouTube pages (if possible). A little self-promotion now and then is fine, especially if it comes in the format of delivering information. 


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