How to Create a Social Media Marketing Infographic?
If you are looking for how to create a social media marketing infographic, then you’ve landed at the right place. People are desperate to know how to make compelling images that generate tons of retweets, likes, and shares. It’s very easy to produce these images.
All you need to know is:
- Which platform you are creating an infographic for
- The main message or data you want to get across
- How to position that information in the best layout
This guide will help you make stunning visuals for social media in minutes without breaking the bank.
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Let’s get started.
1. Creating Infographics for Different Social Platforms
I’m going to skip the process of creating infographics for Pinterest since most sizes can be uploaded to the network without issue.
Twitter’s image dimensions for shared content is 440px by 220px.
Notice that it’s quite small. It’s not easy to design social media marketing infographics or even Twitter graphics for such a small space, so limiting the content you include in the image is vital. I recommend creating your design on a canvas that is 880px by 440px. By doubling the size, you have a wider surface area to work with, and the image will still resize perfectly to fit on social media.
Facebook’s image dimensions for articles and blog posts is 1200px by 620px.
Its full size is almost double what you see here. That’s because Facebook automatically resizes the image to offer the best quality view to users.
Instagram’s image dimensions are 1080px by 1080px.
Again, this resizes to much smaller dimensions and can be designed at 800px by 800px or 600px by 600px to make it easier for you to visualize the whole infographic scheme.
So now that you understand the different dimensions to work with for each platform, you can decide what message and data to include in your images.
2. Choosing Your Message and Data
Typically when creating social media marketing infographics, you want to avoid making your visual content text-heavy. Social media images usually act as an introduction to a longer form of content. Some common uses of social media infographics are:
- Inspirational quotes
Try to stay within the above four boundaries when designing visual content for social media marketing infographic.
Inspirational quotes perform best on platforms like Twitter and Instagram. Foundr Magazine does an excellent job of using inspirational quote infographics to boost its follower count and overall engagement on Instagram.
Foundr’s content is not particularly difficult to create but still looks clean and delivers a specific message. Foundr uses Instagram to drive tons of traffic to their website and to their course that teaches other young entrepreneurs how to get more followers on Instagram.
Charts are a great way to boost engagement across all social platforms. They can be used to motivate and inspire, to inform and educate, or even used for humour. They are also very easy to share on Instagram, Twitter, and Facebook.
You don’t need to be an expert at data visualization to create engaging charts for social media. You can use a graph maker, which is often free to use.
Another great way to use visual content in your social media is by visualizing facts when creating infographics for social media. An infographic is, after all, a way of visually representing information of some sort.
And of course, many individuals create infographics and visuals for blog headers and title images. These images can either include the written title of the article or may also be a visual representation of what the article is about.
We have grown accustomed to brand logos, icons, and symbols, frequently used in infographics to alert viewers to specific topics without too much text.
The benefit of not using text is that people still know the gist of the topic but may be further compelled to click through to learn more.
In some cases, when you are promoting more general content, it can be a good idea to create a header image with text.
3. Laying Out Your Information
Finally, once you have your content planned, you need to layout the information for your social media marketing infographic visually appealing.
Below are various image layouts you can use as a reference. The first image in each section shows you what each element is, and the following images are adjusted to fit the various social media platform dimensions. You can use tools to create these infographics.
Conclusion: You, Too, Can Create Stunning Social Media Marketing Infographics in Minutes
Following this simple breakdown will make creating your own social media images much easier. Whether you are creating an infographic for Instagram, Twitter or Facebook, many of the same design and layout principles still apply. Experiment with various tactics until you find the style that works for you and your brand.