How to Conduct a Google Search Console Audit
Are you looking for how to conduct a google search console audit? Then you’ve landed at the right place. Content, Backlinks, and Keyword research are three different ranking factors Google considers when ranking a site.
But It’s where too many of the marketers stop. They perform search optimizations and don’t measure them, which is a big mistake.
You can’t simply do SEO and make it to the number one spot on Google.
Rather, you need to climb the SERPs patiently and perform a technical SEO audit every quarter or more often.
This lets you find all the weak spots, what content performs best, and which keywords are smashing it.
We will teach you how to perform a google search console audit for free.
What is Google Search Console?
This is a free webmaster tool called Google Webmaster Tools, which tracks your search engine performance. You can directly interface with Google’s search engine to submit sitemaps, track incoming links, organic CTR, etc.
How to perform a Google Search Console SEO audit?
These are the main parts you want to measure while performing a Google Search Console audit.
Are your sitemaps working?
Sitemaps resemble a website’s family tree.
It looks like this:
It’s less exciting and seems to be this in the XML language:
It’s a map of the pages on your site to help Google’s tiny indexing spiders to crawl around and find what’s new or lost. Having a sitemap assists you index faster.
Submit your sitemap using the “Sitemaps” page from the left sidebar. Attach the sitemap URL to the field and click “Submit.”
It will show when submitted, last read, status, and found URLs.
When Google can’t find your site, you can’t rank!
Visit the “Coverage” tab to show valid, prohibited, and risky pages. Rather everything will be green, but if you see red, that isn’t good. And needs fixing.
Red is commonly 404 pages that never again exist and should be removed or diverted to another page.
Here you will see the status codes of all pages and get alerts when any go down.
Click the arrow beside any page to see its details.
To inspect further, export the URLs and data by clicking the download button on the top right.
Impressions and Click-through rate
Impressions are the no. of people who view the organic result on a browser, and the click-through rate is the no. of clients who click it.
The higher the CTR, the better.
Click “Search Results” under the performance tab and enable “Average CTR.”
Click the “Export” button and choose the available options. I’ll do Google Sheets.
Here we see all different tabs like pages, queries, countries, etc. with all of their separate data:
Click the “Pages” tab and see organic results having less than a 2–3% CTR. Upgrade these by adding a new title tag and meta description.
Clicking the “Queries” tab will show the CTR for specific keywords you’re focusing on.
Sometimes you’ll be crushing it for a specific keyword; however, the overall page has a lower CTR. Try not to worry. Different terms it’s being gotten before weighing it down. However, as long as you’re driving traffic for the head term, that’s important.
Going back to the search results tab, click the “Queries” option and filter by the no. of clicks.
These are the questions on Google that are driving the most traffic to your site.
They offer knowledge into how and why people are visiting your site.
First, they can be used to optimize existing pages and content further and act as motivation for future blog content. 57% of marketing executives say on-page content development is the most effective search strategy.
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In some cases, you’re not even focusing on these queries! They are easy pickings.
Take these search terms and place them on relevant pages. You will start ranking even higher for them, driving further traffic to your site.
Backlinks are like a voting system that tells Google which sites are the most famous.
People discuss Spyfu, Ubersuggest, and all of the great search tools, but few mention that GSC has a backlink analysis feature.
Click “Links,” and you will be able to see the most external and inner linked pages.
Moreover, you can click the source of any page and see exactly where you’re getting links from.
Use these to build more links and connections from referring domains. It’s a fact that links are associated with more search traffic.
Marketers can also take the most definitive pages and link them with exact match support texts to boost keyword rankings. This helps create something called a silo.
This is where Google lists any penalties against your domain for bad behavior.
Anything from a penalty to being completely wiped from Google will be found here.
Suppose you do have manual actions; you can appeal them, assuming you’ve done the right steps to reverse what caused them in any case.
Wrapping up Google Search Console audits
Google Search Console is the perfect free tool to do so. The most important sections to audit include:
Crawling and indexing performance
Organic impressions and CTR
Top organic queries
Internal and external links
Ensure that these are all working as planned and examine them to find new keywords, content ideas, and link-building opportunities.