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Best SEO Software For Small Business

best seo software for small business

Best SEO Software For Small Business

Are you looking for the best seo software for small business? Then you’ve landed at the right place. It would help if you used the right tools to find success with SEO search engine optimization.

It’s difficult to conduct keyword research, analyze competitors, track rankings, track traffic and conversion trends, identify technical problems, and implement effective content marketing without the proper tools.

However, there are so many tools on the market; how do you know which to choose?

Here is a few SEO software for you.

Best SEO Software for Small Business

1. Google Analytics


Google Analytics is a free and powerful website analytic tool. After installing it, you’ll be able to report on which marketing strategies drive the most traffic, drive the most leads and sales conversions, how visitors use your site, which content they like, etc.

2. Google Search Console


Google Search Console is Google’s free SEO tool, previously known as Google Webmaster Tools. When you set up your account, you’ll get alerts if Google finds errors on your website, and you’ll be able to view keyword rankings, number of clicks per keyword, number of times your site showed up in the search results per keyword, and your click-through rate when your site showed up in the search results.

Also, you can link Search Console to Analytics to unlock even more reporting tools in your Analytics account. For example, once you’ve linked these two tools, then in Analytics, you’ll be able to review keyword rankings, click-through rates, impressions, and the landing pages that are ranking in Google.



It offers automated reporting, client visible/shareable dashboards, and a clean interface for teams to review performance for various services. We use this software to report on and review metrics for Google Analytics, Google Search Console, Google Ads, Facebook, Facebook Ads, Bing Ads, Yelp, LinkedIn, etc. It is one of our most widely used tools, conveying reports every month or drilling into metrics to review client performance, and we can’t suggest it enough.  

4. Rank Ranger


Rank Ranger is a powerful tool and tracking your keyword rankings. You’ll be able to track your site’s organic rankings over time in the major search engines and your local rankings in the “map” results. This will help you identify trends up or down in your rankings to adjust your strategy accordingly.

It also offers automated SEO reporting, competitor analysis tools, and many other helpful features for analyzing the performance of your SEO campaigns. 

5. Screaming Frog


It is another SEO tool with lots of odds and ends. What separates it is the free SEO Spider tool that you can use to direct a technical SEO audit of your site quickly. This tool is free (for crawling up to 500 URLs per website.) After downloading the tool, type in your website’s domain name, and click Start.

In a couple of minutes, you will see a detailed review of all of your web pages. From meta tags to error status codes, you can recognize problems without taking the time to review every one of your website’s pages physically.

6. Ahrefs


It is one of our favorite tools. The main tool we love at Ahrefs is the Site Explorer tool. Ahrefs is best known for the backlink analysis functions within their Site Explorer tool. This tool is very helpful for identifying the different types of sites linking to your website. You can also view trends in the growth of your backlinks over time. In addition, you can use the Site Explorer tool to analyze backlinks to competitors and find new link-building opportunities. 

You can use this tool to identify what pages and keywords rank well in Google and drive traffic to your website. For example, you can see what pages drive the most SEO traffic and which keywords the pages are ranking for in Google. 

You can also use the Site Explorer tool to identify what pages and keywords work best for your competitors and apply those lessons to your SEO strategy.

However, Ahrefs’ Keyword Explorer tool provides a fast and easy way to generate dozens of new keyword ideas for SEO content creation. 



Moz is one of the most famous SEO software. It is best known for its DA ‘Domain Authority metric. DA predicts how a site is to rank in Google, with a range from 0 to 100, with higher scores relating to a greater probability of ranking. The main factor with DA is the quantity and quality of links. 

Moz Pro is a suite that includes many tools, like Link Explorer, a backlink analysis tool. Sadly, no tool is 100% accurate when finding all your backlinks or your competitors’ backlinks. That’s why we recommend you to use multiple tools.


It is a simple tool and saves time when reviewing sites. It’s a Google Chrome extension that allows a quick and easy view of a site’s Domain Authority, Page Authority, backlink information, and spam score. You can also view a Moz page analysis, followed and no-followed links on a page. 

Moz local

Moz Local is one of the best tools to quickly audit your citations (A citation is simply a mention of your name, address, and phone number (NAP) on another website online). You’ll see if your information is reliable across all directories, if you’re missing any important indexes, and if you have duplicate postings that could be dragging down your rankings.



By using this tool, you’ll be able to find out the keywords your competitors are ranking for in Google organically,

which pages generate SEO traffic, what types of inbound links they have, SEO traffic estimates, and trends in SEO traffic.

You can also see competitor Google Ads data such as which of their keywords are performing the best, how long their ads ran or have run for certain keywords, the clicks and impressions they received from their ads, the best performing ads, your competitors’ ad copy, your competitors’ monthly ad spend on campaigns.

So if you’re managing SEO and Google Ads campaigns, we recommend using SpyFu to analyze your competitors.

9.SEMrush (best seo software for small business)


SEMrush does everything, including: 

Competitor research

Keyword research

Backlink analysis

Automated On-page SEO audits

And much more

SEMrush toxic backlink audit feature is our favorite feature. And it is the best option for quickly analyzing potentially toxic backlinks to disavow via Search Console.

10.WhiteSpark (best seo software for small business)


WhiteSpark offers Citation Finder, which is one of our favorite tools. It allows you to add a business alongside some priority keywords. Once you’ve added the business info, the tool will start running and, after a few minutes, will present you with a list of citation opportunities that competitors have. At this point, you also can add additional competitors. Once the list of competitors is set, you can review citations the business you added already has, review opportunities in a single list, and finally, review opportunities compared to the full list of competitors. In particular, we’re big fans of the ability to export these findings as a CSV. 

It also allows paying them to set up the citations to save you time.


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