A Day in the Life of an SEO Specialist
Are you looking for the life or tasks of an SEO Specialist then, you’ve landed at the right place. Many individuals consider searching a tool since it’s a fundamental piece of marketing for minor Mother-and-pop operations and enormous worldwide aggregates. However, not many individuals get it exhaustively, especially search engine optimization or SEO. Most marketers think a few keywords sprinkled throughout some web pages will do the trick, but more to successful SEO.
That’s where SEO expertise comes into play. To get websites and web pages to rank well, you have to know the ins and outs and intricacies of organic search. Savvy businesses know they need someone on staff who knows more than the basics if they want to win on the search results page, and so they seek out an SEO specialist to make that happen.
As a result, the demand for SEO experts is strong. SEO is the most in-demand digital marketing skill, according to Smart Insights and CMO.com. According to Indeed.com, there are more than 10,300 SEO-related jobs available in the U.S. and 8,400 in the U.K., according to Indeed.com. In India, over 5,700 jobs on naukri.com require an SEO skillset.
If you’ve dabbled in SEO or digital marketing and’re looking for a way to move your career to the next level for more excitement or higher pay, consider looking at an SEO specialist career path. SEO specialists optimize websites and manage content and links on various platforms.
To learn more about the role of an SEO specialist and the tasks they tackle each day, read on.
An SEO Specialist Tackles Many Kinds of Tasks in a Day
Real SEO takes much more than keywords. Think about all of the different components that are part of a sound SEO strategy, and it will become obvious that your days can have a lot of variety. A typical day will probably include some combination of the following SEO tasks:
Google is constantly changing the algorithms that determine how websites work, but that has not removed keywords from the equation. Keywords are still the starting point for most searches. As an SEO specialist, you will do keyword research to determine popularity, competitiveness, and relevance to create the best possible list of keywords to focus on.
As we’ve said, SEO takes more than just keywords, and optimization will be part of your role as an SEO specialist. This includes both on-page optimizations to ensure you’re serving up quality content, good metadata, a clean HTML structure, internal links, and pages that load quickly. It will also involve different testing elements to determine how to improve your conversion rates on any given webpage.
Google looks at your websites and content and what others “say” about you. By “say,” we mean a link to. When other websites link to yours, it’s a vote of confidence in your content and one that Google considers when ranking you. Part of your job as an SEO specialist will be looking for opportunities to get other websites to link to yours legitimately.
As an SEO specialist, the chances are that your organization or client will have multiple types of campaigns running simultaneously, driving traffic to your web pages. You’ll want to know which traffic came from which source. For example, someone might click on a newsletter or a tweet link. They might get to your website from a Facebook post or an ad. You will “build” unique URLs for these sources to pinpoint where traffic comes from.
Analytics (SEO specialist)
The only way to know what’s working is to look at analytics. As an SEO specialist, you’ll regularly check analytics to see how websites, landing pages, and keywords perform and see where traffic is coming from.
Mobile Optimization (SEO specialist)
Mobile matters more than ever now that Google says it will start using the mobile-first index in 2018. It probably won’t be an ongoing task for you, but initially, you’ll need to make sure all web content is optimized for mobile devices.
Staying Current (SEO specialist)
Speaking up Google making changes, part of your job as an SEO specialist will involve reading articles, blogs, and forums to keep up with SEO changes and developments. Google is constantly tweaking, and you need to know what it’s up to avoid being caught off guard.
Staying Focused (SEO specialist)
In today’s fast-paced world, with emails and texts and chat messages constantly vying for our attention, not to mention tweets and coworkers, lots of things will want to distract you. Given the various tasks you’ll already juggle while an SEO specialist, staying focused will be key to productive workdays!
Coordinating With Other Digital Marketing Teams (SEO specialist)
As an SEO specialist, you’ll probably also spend a significant amount of time working with other teams that are part of the digital marketing effort, including:
- The social media marketing team:
Social media marketing and SEO play very well together. As an SEO specialist, you’ll likely work with the social media team to help boost brand awareness and, therefore, authority.
- The paid search marketing team:
The pay-per-click (PPC) team will be focused on paid search and ads, but you will probably coordinate with them to find profitable keywords.
- The PR team:
Press releases and other publicity materials are content, and content is needed for SEO. You’ll likely work with the P.R. team to make sure any content they produce is optimized for SEO.
- The content marketing team:
As with the P.R. team, your role as the SEO specialist will ensure the content produced is optimized for SEO. You will probably be part of the content strategy team as a result.
- The web development team:
SEO doesn’t happen without an excellent behind-the-scenes structure. You’ll probably work with the team that builds the websites and landing pages to make sure pages are clean and load fast and when you need to do testing.