7 Fundamental local SEO strategies: How to do local SEO
When it comes to doing local SEO, you’ll need to focus on these seven local SEO strategies. If you opt for local SEO services from Digiscap, we can handle all of these steps for you!
1. Optimize your Google Business Profile listing
Hallmarks of local search, Google Business Profile listings contain essential information about businesses — and they appear when people search companies near them. For example, a quick search for “best pizza shop near me” yields the following results.
At the top of search results, the listings make up Google’s local SEO 3-pack. Searchers can see the locations of these pizza shops on the above map, and clicking the results displays the restaurants’ Google Business Profile listings.
These listings contain essential information like a company’s address, hours, website, phone number, and even images.
If you want your business to appear in Google’s local SEO 3-pack at the top of results, you need to claim and optimize your Google Business Profile listing. You’ll also want to keep your business name, address, and phone number (NAP) information consistent across your online listings to improve your chances of earning a top spot in results.
For more information on how you can optimize your Google Business Profile listing, check out our helpful blog post.
2. Build local citations (local SEO strategies)
In addition to claiming your Google Business Profile listing, you’ll also want to build local citations.
These citations contain your company’s name, address, phone number, and website information.
Citation building campaigns can help you earn local listings on sites like Bing, Yelp, Foursquare, Facebook, Apple Maps, TripAdvisor, etc.
Sites like BrightLocal can help you get started building citations, and local business SEO services from companies like Digiscap can ensure your sources are updated and drive relevant traffic to your website.
3. Target keywords (local SEO strategies)
To rank at the top of local search results, you’ll also need to target local keywords on your website and in your site content.
Let’s look at an example.
Suppose a dental practice in the Harrisburg area wants to rank in more local search results. In that case, they could optimize their page titles, meta descriptions, and site copy to include “Top Harrisburg Dentist” or “Award-winning Harrisburg Dentistry.”
In addition, the practice may consider creating some location-specific pages on their site. For instance, they could make a page for “Harrisburg Dental Services” and highlight various dental services they offer to Harrisburg residents.
Targeting location-based keywords can help your business appear in more local searches so people in your area can find and contact you.
4. Monitor ratings and reviews (local SEO strategies)
For local businesses, it’s crucial to monitor and respond to online reviews.
Ratings and reviews can appear on your website and third-party sites like Google Business Profile, Yelp, and Facebook. Positive or negative, you must reply to all checks to show customers you take their needs seriously.
People look at reviews before visiting local businesses, so keeping your thoughts updated and responding to questions and comments will encourage more people to visit your business.
Are you worried about putting in the time to manage your business reviews? Digiscap offers online review management services to keep your digital presence tip-top shape.
5. Build links (local SEO strategies)
Earning backlinks from other reputable, local businesses can also help to boost your local search rankings.
How do you rate links?
Start by creating valuable content that targets local keywords related to your business. If other sites like what they see, they can link back to your site in their content.
Search engines like Google consider both the number and quality of backlinks when ranking sites, so it’s essential to have a strong backlink profile, complete with links from authority businesses in the local area.
6. Analyze user experience (local SEO strategies)
It’s also essential to provide a great user experience (UX) on your site to attract more local traffic.
If your website doesn’t provide a positive UX, visitors will waste no time hitting the back button — and your bounce rate will soar. High bounce rates signal a poor user experience, and search engines won’t rank your site highly if it provides a less-than-desirable UX.
Here are a few quick fixes for improving your site’s UX:
- Streamline your navigation and internal linking to make it easy for visitors to find the information they need.
- Speed up your site with page speed optimization services.
- Include visual and interactive elements to engage users.
7. Implement mobile responsive design (local SEO strategies)
The final local SEO technique you’ll want to invest in is making your site mobile responsive.
More than half of online searches — nearly 60 per cent — occur from mobile devices. Often, searchers need information while on the go, especially when it comes to finding local businesses.
The on-the-go nature of mobile usage makes it crucial for local businesses to adopt mobile responsive site designs. When your site is responsive, it will look great and perform well, no matter the device someone uses to access it — a desktop computer, mobile device, or tablet.
Not sure if your site is mobile-friendly? Check out Google’s Mobile-Friendly test tool, and take it for a spin.
Why is local SEO important? The benefits of local SEO services
If you’re new to SEO, you might ask, “why is local SEO important?”. A few reasons illustrate the importance of SEO services for local businesses, and we’ll talk about them below.
With the long list of services Digiscap provides, it’s hard to understand how it will all work together to impact your business. The short answer is — that your local SEO campaign will impact your business in unique ways.
Searches including the words “near me” have increased by two times over the past year. That means that more and more people are looking for an easier way to find businesses close to them.
Not to mention that 72% of consumers who performed a local search on a search engine visited a store within five miles. This gives even more reason to optimize your website with local SEO. It shows that consumers genuinely make decisions based on location and how close they are to a business that offers what they’re looking for.
If you want to be the business that shows up in your target audiences’ search results, utilizing local SEO is best.
Here are some other benefits of adopting local SEO services and some reasons that outline why local SEO is essential:
1. It’s easy to track
As we mentioned before, local SEO is a trackable strategy, which means you’ll never be in the dark about how your campaign is performing.
With platforms like Google Analytics or other website analytics platforms, you’ll be able to see how your local SEO performs in real-time, allowing you to tweak things that aren’t benefiting your campaign directly.
Local SEO is trackable is a huge plus since it allows you to test, learn, and grow your local SEO campaign over time.
2. GMB results look great
First and foremost, as a local business, real estate in search results is crucial. When you opt for local SEO, you’ll have the opportunity to win a position in the local SEO 3-pack — earning you additional SERP real estate besides your organic ranking.
Map packs appear at the top of search results so that customers will see your business first.
3. It increases website traffic
With local SEO, you’ll see an increase in your website’s traffic since you’ll be more visible on search engine results pages.
With a GMB profile, users will see great reviews that customers gave you in the past and give them easy access to your website.
By making it so easy for users to find you online, you can expect increased website traffic.
4. It increases foot traffic to your physical location
Local SEO solutions will also bring more foot traffic to your location.
Many people will search for a “restaurant near me” to visit a restaurant close to them. That allows you to show up in search results and attract them to your physical location.
5. It helps you beat the competition
Many of your competitors may not claim their business in Google Business Profile, which means they won’t earn a spot in the map pack.
That said, it’s as simple as claiming your GMB profile if you want to get ahead of the competition.
Custom local SEO services from Digiscap
At Digiscap, we know that every business is unique and different — which means every company has other goals, a diverse audience, and a different budget.
We’re excellent with that, and in fact, we wanted to find a way to make it easier for every business to get what they need from a local SEO campaign. We give you the chance to customize your local SEO plan based on your goals and the number of business locations.
Our services are based on the number of locations you’re looking to optimize.