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5 Easy Steps To Structure Your Website for SEO


5 Easy Steps To Structure Your Website for SEO

The structure of your website plays a remarkable role in strengthening your search engine optimization (SEO) policy. 

This post will explain 5 easy steps to structure your website for SEO. So keep reading to find out.

Why website structure matters for SEO

Are you ponder why website structure matters to SEO? We have got you-covered.

Search engines like Google use many ranking-factors to regulate your website’s place in results, and your site structure is one of them.

Here are a few notable reasons why website structure matters for SEO (search engine optimization):

Creates a positive user experience

Providing a magnificent user experience for your website visitors is a necessary key component of any successful SEO strategy. 89% of clients will shop with a competitor after a poor-user experience.

If your website visitors are leaving your-website, Google will receive-signals that your website is not helpful to clients and lessen your rankings. A good website structure enables clients to quickly find the details they need and steer your website, keeping clients on your website overlong.

Optimizes your-website for-crawlers

Search-engines like Google use web-crawlers to crawl a website’s structure. These crawlers help search-engines learn more about the content on your website and the topics it focuses on, so the search engine can lead your pages and return them in search-results.

With a better structure for your website, you can enhance your pages for web crawlers and allow them to access and guide your web pages easily.

Supports intuitive internal linking structure

Sitelinks feature in search results that display your main website link plus some of your other internal page links. Snagging a search result with several site links can help you expand your click-through rate (C.T.R.) and web traffic to numerous pages on your website.


Having an SEO-friendly website-structure can help search engines better understand and index your web pages, leading to more site links and traffic for your business.

Step by step guide to structuring your website for SEO:

Here is our five-step by step guide to learn how to structure your website for SEO given below:

1. Plan out your site ranking

The ranking of your website is a system that assembles your web pages or content. In other words, think of your site ranking as a map of your website.

By planning out your site ranking first, you can expand a foundation for your website-structure that will help you create a website that increases your SEO strategy.

First, consider the main groups of your website that will drive the most conversions and income for your business. For instance, if you primarily sell custom outfits, you may have a main site category for sweat-shirts.


Then, you can think about your sub-categories like crew-necks and hoodies under your main groups. If you offer multiple products, you may include separate pages for each product type.

To ensure your ranking is SEO-friendly, keep your number of main groups between two or seven. More than this could submerge your site visitors and search engine crawlers. Although, if you have a larger e-commerce website with several products, more groups might make sense for you.

2. Optimize your URLs

Once you have planned out your site ranking, you can optimize your U.R.L.s for optimal SEO performance. U.R.L.s is another factor that can influence your rankings in search-engine-results pages (SERPs). Both search-engines and users like simple URLs that contain keywords with familiar words.

Since you have already planned out the corporation of your site, your U.R.L.s can follow your ranking. Your U.R.L. should reflect the development of your website to reach that page. For instance, your U.R.L. will have your main domain-name, then your main category page, followed by the name of your page.


A concise U.R.L. that is readable and holds keywords is one of the best ways to set-up your website for SEO success.

3. Create a shallow-depth-navigation-structure

Making sure that your website visitors can easily find the information they are looking for, navigate between several pages, and eventually make purchases is crucial for providing a great user experience. And creating a shallow-depth-navigation structure is one of the best-ways to-do just that.

If your navigation is complex or hard to follow, clients may leave your website and decide to visit a competitor’s instead. A navigation structure with a shallow depth enables your website visitors to easily and quickly access your most important pages.

You should make sure that clients can navigate to the page they need in just a few clicks. As a result, a shallow-depth-navigation structure ensures your income-driving pages are not buried too deep with-in your web-structure, increasing conversions and sales for your business.

4. Establish your header and footer

The next step in our guide for structuring your website for Search Engine Optimization is to set up your header and footer.

Your header should contain the main-elements and groups of your website ranking. To intensify your web structure for SEO, you will want to display your site’s main-sectors in your header at the top-of your page.


You can also include the main groups from your header in the footer at the bottom of your page. This gives your website visitant easy access to your site pages, no matter where they are on-the-page the page.

Plus, because you have included your main-category pages in your header, you can drive-more traffic to your product and purchase-pages, increasing your sales and income in the process.

5. Use internal-links

Another tip to create an SEO friendly website structure is to insert internal links throughout your website. Internal-links can:

  • Help clients navigate your website
  • Initiate the relationship between your pages or content on your-website
  • Help search engines-crawl and index your-website


By putting internal links through your pages and content, you can encourage visitors to continue to browse your-pages until they are ready to convert into paying-customers. Internal-links can also help improve your search-engine rankings for similar keywords and content.

Create an SEO friendly website structure that boosts your rankings with Digiscap

Are you ready to create an SEO friendly website structure that helps you outrank your competitors and drives more web traffic? That’s where Digiscap comes in.

Say good-bye to low search-engine rankings and say hello to increased online visibility and revenue with our top-tier SEO services.

Get ahead of your competitors today! Give us-a-call at +(92) 301 0599631 or contact-us-online to learn more about how we can help drive more income for your business.


Comments: 1

  • June 28, 2022

    Your mode of explaining everything in this post is genuinely pleasant, all can simply
    know it, Thanks a lot.

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